The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca‑Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Costa coffee, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee The acquisition was announced by both Coca-Cola and Costa Coffee's parent company, Whitbread, in 2018. It effectively took place in the first half of 2019, for a reported $5.1 billion (via Coca-Cola). (Coca Cola Company, The Coca-Cola Company to Acquire Costa, 2018) Page % |% 5" % 2. Another example of their diversification is the acquisition of Costa coffee (Coca-cola, 2019). The Best Of Both Worlds: Coca-cola’s Acquisition Of Costa Coffee. Costa Coffee has operations in more than 50 countries around the world. Coca-Cola purchased Costa Coffee in 2013 as part of its global expansion strategy. Emirates Leisure Retail, which owns Costa Coffee, is a company based in Abu Dhabi. 3 Coca-Cola Case reflected the company's desired result for the past decade with an overall sales drop. With the rise in coffee consumption in global market, The Coca-Cola company acquires a coffee giant The Costa coffee a British coffee company to gain a strong coffee platform for Coca-Cola as the soda market is shrinking due to change in consumer beverage preference, states soda taxes and Acquisition price: Coca-Cola acquires 16.7% stake by making net cash payment of $2.15 billion, among other steps Costa Coffee. “Our History.” Coca-Cola via U.S. Securities and Exchange Coca-Cola has acquired brands in a variety of growing, trendy categories, such as Honest Tea, Topo Chico sparking mineral water, Suja Juice, Zico coconut water and Costa Coffee. Coca-Cola's growth Coca-Cola took notice of the huge growth in the coffee sector and, in 2018, decided to acquire some of the competition by purchasing Costa Coffee. 1.3 Problem Identification This case study aims to define and identify why Coca-Cola decided to acquisition Costa Coffee. XMWo1.